{"id":27023,"date":"2022-09-23T09:44:03","date_gmt":"2022-09-23T09:44:03","guid":{"rendered":"https:\/\/www.tapaorbit.com\/?p=27023"},"modified":"2022-09-26T11:14:24","modified_gmt":"2022-09-26T11:14:24","slug":"el-nuevo-spot-de-orbit-que-el-ingenio-te-acompane","status":"publish","type":"post","link":"https:\/\/www.tapaorbit.com\/en\/el-nuevo-spot-de-orbit-que-el-ingenio-te-acompane\/","title":{"rendered":"Orbit's new spot: 'Let your wits be with you'."},"content":{"rendered":"
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El objetivo es poner en valor la facilidad de su sistema de apertura, que hace ma\u0301s co\u0301moda la vida a las personas<\/h2><\/div><\/div><\/div>

El nuevo spot de Orbit ya est\u00e1 en la red. ‘Que el ingenio te acompa\u00f1e’<\/strong> es su t\u00edtulo y narra la historia de una madre madura que afronta un reto inmenso para ella: abrir la tapa de un bote<\/strong> en la cocina de su casa, como si fuera la operacio\u0301n ma\u0301s complicada del universo.<\/p><\/div><\/div><\/div>

Orbit hace asi\u0301 un si\u0301mil entre lo que supone para una persona mayor enfrentarse al desafi\u0301o de abrir un bote cerrado al vaci\u0301o<\/strong> y el problema espacial que sufrio\u0301 el Apollo 13<\/strong>, en medio de su expedicio\u0301n a la luna en 1970. De esta forma, trata de mostrar a la audiencia que el di\u0301a a di\u0301a esta\u0301 lleno de retos cotidianos<\/strong>, muchos de ellos inasumibles por la mayori\u0301a de los usuarios.<\/p>

\"spot-tapa-abre-facil-orbit-que-el-ingenio-te-acompane\"<\/p>

\"spot-tapa-abre-facil-orbit-que-el-ingenio-te-acompane\"<\/p><\/div><\/div><\/div>

La evolucio\u0301n a trave\u0301s del ingenio<\/h2><\/div><\/div><\/div>

Orbit, la tapa desarrollada por Eviosys<\/a>, supone un paso adelante totalmente revolucionario en la historia de los envases abre fa\u0301cil<\/strong>, basado en la aplicacio\u0301n del ingenio<\/strong>.<\/p>

Gracias a su sistema de anillo exterior, mejora la resistencia a la fuerza excesiva. Asi\u0301, y tan solo aplicando una ligera presio\u0301n<\/strong>, se afloja el anillo, se levanta el panel interior, se rompe el sello y se abre la tapa. Una operacio\u0301n que se resume en un u\u0301nico, fa\u0301cil y suave giro<\/strong> hasta que la tapa hace \u2018pop\u2019 y el envase se abre. Adema\u0301s, el anillo exterior actu\u0301a como amortiguador que protege el rete\u0301n contra golpes y agresiones externas.<\/p>

\u2018Que el ingenio te acompan\u0303e\u2019 es un buen resumen de co\u0301mo Orbit puede facilitar la vida a las personas<\/a>, especialmente a aquellas que carecen de la fuerza necesaria para abrir un bote<\/strong>.<\/p>

Una pieza audiovisual que puede verse ya mismo en las redes sociales de @tapaorbit<\/a> en su canal de Youtube<\/a> y en su pa\u0301gina web www.tapaorbit.com<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

\"spot-tapa-abre-facil-orbit-que-el-ingenio-te-acompane\"<\/div>

Sobre la producci\u00f3n del spot<\/h2>

‘Que el ingenio te acompa\u00f1e’ es una pieza audiovisual<\/strong> creada por el equipo de Rmedios Marketing,<\/strong> producida por Monta\u00f1a Estudio<\/strong> y rodada en Valencia<\/strong> entre dos escenarios: una casa de campo y un estudio profesional.<\/p>

El objetivo era recrear la cocina de una mujer mayor, como un espacio en el que se producen crisis cotidianas<\/strong> dif\u00edciles de resolver para su protagonista. Por otro lado, la nave espacial, recreada en estudio tras largas horas de trabajo por parte del equipo, para equiparar lo que supone para una persona mayor abrir un bote cerrado al vac\u00edo cuando no tiene nadie a su lado que le ayude.<\/p>

Una situaci\u00f3n que se puede resolver sin problema si el bote tiene una tapa abre f\u00e1cil Orbit.<\/p>

\"spot-tapa-abre-facil-orbit-que-el-ingenio-te-acompane\"<\/p>

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Creditos:<\/b><\/u><\/p>

Cliente: Eviosys
Agencia: Rmedios Marketing
Productora: Monta\u00f1a Studio
Creativo: Txema Hern\u00e1ndez
Producers Agencia: Remedios Cervantes y Alicia Ors
Responsable Marketing Orbit: Beatriz Andreu<\/p>

Realizador:\u00a0David Gaspar
1 AD: Haxar Fahmy
Productor Ejecutivo:\u00a0Joaqu\u00edn Ruiz
Dir. Producci\u00f3n: \u00c1lvaro Llacs
Ayte. De producci\u00f3n:\u00a0Jos\u00e9 M\u00e1rner
Auxiliar Producci\u00f3n: Jorge Merita
Auxiliar Producci\u00f3n: Sais
Auxiliar Producci\u00f3n:\u00a0Guillem Magraner
DOP:\u00a0Cayetano Gonz\u00e1lez
1AC\/ Focus Puller:\u00a0Sonia Royo
2AC: Asel Collins
Gaffer:\u00a0V\u00edtor Jonis
El\u00e9ctrico: Guillem Pons
Sonidista:\u00a0Fernando Gisbert
Dise\u00f1o de sonido:\u00a0Turian Boy
Locuci\u00f3n: Borealis
Dir. Arte: Javi Rivas
Atrecista:\u00a0Mar\u00eda Dolz
Dir. Vestuario:\u00a0Lola Rise
Dir. Maquillaje: Anna Moolins<\/p>

3D: Melisa Franch<\/span>
Catering:<\/span>\u00a0Coma Catering Boutique
Plat\u00f3:\u00a0The Black Studio Valencia
Rental: Cu\u00f1auto & Rolling Productions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El objetivo es poner en valor la facilidad de su sistema de apertura, que hace ma\u0301s co\u0301moda la vida a las personas El nuevo spot de Orbit ya est\u00e1 en…<\/p>","protected":false},"author":10,"featured_media":27024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[270],"tags":[325,306,298,321,319,323,290],"class_list":["post-27023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-espanol","tag-abre-facil","tag-eviosys-tapa-orbit","tag-patente-tapa-orbit","tag-que-el-ingenio-te-acompane","tag-spot","tag-tapa-abre-facil","tag-tapa-orbit"],"yoast_head":"\nEl nuevo spot de Orbit: \u2018Que el ingenio te acompan\u0303e\u2019 - Orbit<\/title>\n<meta name=\"description\" content=\"El nuevo spot de Orbit 'Que el ingenio te acompa\u00f1e' narra la historia de una madre que afronta el reto inmenso de abrir la tapa de un bote\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapaorbit.com\/en\/el-nuevo-spot-de-orbit-que-el-ingenio-te-acompane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo spot de Orbit: \u2018Que el ingenio te acompan\u0303e\u2019 - 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