“With Bien Cultivés, we are looking to deliver a great dining experience, and packaging is very important to achieve that goal. Ease of opening the package is key to the user experience and when looking for innovative packaging options, the Orbit™ lid was the obvious choice. We are proud to be the first French brand to introduce this product to the long shelf life market.”

“Since we started using the Orbit lid, we have received many compliments from our customers on how easy it is to use and how convenient it is for opening glass jars. In addition, we have significantly reduced vacuum loss caused by impacts during transport, storage or replenishment on supermarket shelves. For this reason, we are pleased to have made the decision to add Orbit™ to our portfolio and our plan is to incorporate it into all of our products.”

“Research shows there is a great need for easy-to-open packaging.”
Halvor Dahl, Responsable de Compras de envases en Stabburet​

“At Orkla Foods Sweden, usability is important for the development of existing and new products. We know that opening jar lids has always been a problem and it is very satisfying to have something that can solve it. One consumer who tried our new lid went so far as to say it was the best invention since the cheese cutter.”